7 Biggest Networking Myths & Facts

11:30 am business-building, Business-building, Networking 101 - The Basics, Networking for sales success, networking tips

The real issue about networking is that it’s easy to convince yourself not to do it. There will always be an excuse, argument or urban legend you can use to justify your lack of success. Which of these myths have you embraced?

Myth #1: Networking doesn’t work for me, my product, my service.
The networking process works for just about everyone, every product and every service because it focuses on a relationship. Relationships are the core of business success. Networking for results, as a business strategy, is still the single most effective way to build your business because it takes advantage of the natural process of human inter-action. Either building on existing relationships or as a starting point for new relationships, networking is one of the most powerful tools to develop your business or your career.

Myth #2: Networking is easy.
Nothing of value is ever easy. Every worthwhile endeavor requires awareness, skill and practice. Because being successful at networking involves increased understanding of human interaction, selling/relationship skills and business strategy. It’s a developmental process. Networking for results is a continuous learning process of evaluating what is working, what is not working and finding alternatives that improve results.

Myth #3: Networking success is immediate.
There is a misconception that business should flow immediately upon meeting a new person. One fifteen- to thirty-second conversation will rarely bring immediate results. When was the last time you agreed to pay money for a product or service after meeting someone at a luncheon? Financial investments take a long time to mature and pay dividends but when they do, the payback is usually much higher than the initial commitment. Networking is no different. Networking for results means recognizing that relationships require time and effort to build trust and respect.

Myth #4: Networking is about pushing product.
Networking involves a business perspective. The most successful salespeople realize that selling is a people business, not a product business. They know that people buy people first, ideas second and things last. Networking for results focuses on developing relationships through a sincere interest in helping others. Once people feel comfortable with you, they will listen to your ideas and want to hear about your product or service.

Myth #5: Networking is handing out business cards.
Handing out 35 business cards at a business meeting will rarely get your telephone ringing. In fact, most business cards are thrown out. Handing out business cards is not effective networking. The practise of handing out a business card is only effective when people can relate it to you. Networking for results means focusing on meeting a small number of people who will ask for your card because they perceive a need or benefit.

Myth #6: Networking is meeting as many people as possible.
The quantity of people we meet at a networking function usually is in direct proportion to our ability to do business. Meeting fewer people means taking time to get to know who they are, what they do and what their pain and passions are. Networking for results means understanding that selling is a one-on-one activity and focuses on getting an intimate knowledge of a few individuals to find ways to help them.

Myth #7: Networking is attending as many events as possible.
Networking works best with a strategic approach. Your credibility grows faster within a group than across groups. Joining fewer groups, even just one, and committing to it will always deliver more results faster. As members become more aware of your professionalism, integrity and value, they will be happy to buy from you or refer you.

Want more and better results from your networking efforts? Visit www.NetworkingForResults.com and download a complimentary copy of my 12-page ebook Managing the Networking Process today.


Michael Hughes is known as North America’s Networking Guru. To find out more about him and have him share his powerful and practical message and your next meeting or conference, email him at info@NetworkingForResults.com

 

 

 

 

 

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