12 Networking Hacks that Dramatically Drive Results.

4:50 pm building relationships, Business-building, follow up, Job or career search, Networking 101 - The Basics, Networking as a marketing strategy, Networking for sales success, networking tips

Networking is an activity that every professional is involved in, both formally and informally. How can you accelerate the results you want and need? Here are the top networking hacks you can use to help you minimize your effort and maximize your results.

1. Find the 5% that matter. Networking, in its purest form, is a strategic exercise. Knowing who to connect with allows you to zero in on the highest probability candidates for your product/service (about 5% of any network), allowing you to meet the right people by design as opposed to by default.

2. Be in the right circle. One of the biggest networking myths is that activity drives results. In reality, focus is the most effective factor in determining success. If you’re in the right network, you will eventually find people who want your product or service, even if networking isn’t your strength.

3. Use verbal judo. In martial arts, technique is more important than strength. It’s how a seemingly weak athlete can easily take down and submit a stronger opponent. You can do the same during a conversation by using “Tell me about…” It takes all the pressure off you and opens a conversational void most are happy to fill.

4. Cultivate this quality. One of the most powerful personal characteristics is sincere curiosity. It will separate you from the pack and help others perceive you as more personable and professional. It’s simple, but it isn’t easy. It takes intention, being in the moment and paying attention to a conversation partner.

5. Get the right ammo. Your key objective when networking is to get the other person’s contact info. It’s your most powerful ammunition to keep the relationship moving forward. Others anticipate and expect it, and will think you more professional for asking.

6. Find a link and leverage it. Even the briefest networking conversation can be converted into a relationship. All you need to do is listen better and ask more questions. Then, when you hear a topic or area that links you both, use it as a lever to re-connect and push the relationship forward.

7. Realize what others are really asking. Almost every networking conversation includes the question ”What do you do?” You need to realize that what the other person really wants to know is your value, not your life story. Prepare a 15-word elevator pitch that communicates your target market, primary benefit and the results you provide.

8. Cut to the chase. Most professionals have no idea how to communicate their value. Many will ramble incoherently about information that only confuses and annoys. You can bypass this whole issue by asking “Who are you looking to connect with?” It immediately unlocks the right info.

9. Eliminate the rejection factor. The single biggest business-related networking issue is failure to follow up. In fact, over 90% of professionals say they do no follow up (mostly due to fear of rejection). Minimize this effect by asking “Can I follow up?” before the conversation ends.

10. Shorten the leash. While networking can ignite a relationship, it cannot sustain one. On-going contact does that. That’s why following up is crucial. The sooner you re-connect with a conversation partner (ideally within 6-12 hours), the easier the relationship process will accelerate.

11. Hedge your bets. It is a fact that not every person you meet will do hire, refer or do business with you. However, if you can discover a way to contribute to their business life, they will remember you and work on your behalf. Use the five minute rule to help you take action when you see an opportunity to contribute: If it can be done in five minutes, do it now.

12. Take the long view. Relationships take time, need to be nurtured and require investment. Commit to growing a relationship for 90 days without expectation of reward. Then evaluate your situation and either re-commit or cut bait.

Remember: Networking is a skill-based activity. These twelve hacks can help you accelerate your networking success, but they also involve skills that take time to develop. Which one should you work on this week to drive your networking results?


Michael Hughes is known as North America’s Networking Guru. To get more info about his services or to have him speak at your next meeting or conference, visit his web site at www.NetworkingForResults.com

 

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