7 Biggest Networking Myths & Facts

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The real issue about networking is that it’s easy to convince yourself not to do it. There will always be an excuse, argument or urban legend you can use to justify your lack of success. Which of these myths have you embraced?

Myth #1: Networking doesn’t work for me, my product, my service.
The networking process works for just about everyone, every product and every service because it focuses on a relationship. Relationships are the core of business success. Networking for results, as a business strategy, is still the single most effective way to build your business because it takes advantage of the natural process of human inter-action. Either building on existing relationships or as a starting point for new relationships, networking is one of the most powerful tools to develop your business or your career.

Myth #2: Networking is easy.
Nothing of value is ever easy. Every worthwhile endeavor requires awareness, skill and practice. Because being successful at networking involves increased understanding of human interaction, selling/relationship skills and business strategy. It’s a developmental process. Networking for results is a continuous learning process of evaluating what is working, what is not working and finding alternatives that improve results.

Myth #3: Networking success is immediate.
There is a misconception that business should flow immediately upon meeting a new person. One fifteen- to thirty-second conversation will rarely bring immediate results. When was the last time you agreed to pay money for a product or service after meeting someone at a luncheon? Financial investments take a long time to mature and pay dividends but when they do, the payback is usually much higher than the initial commitment. Networking is no different. Networking for results means recognizing that relationships require time and effort to build trust and respect.

Myth #4: Networking is about pushing product.
Networking involves a business perspective. The most successful salespeople realize that selling is a people business, not a product business. They know that people buy people first, ideas second and things last. Networking for results focuses on developing relationships through a sincere interest in helping others. Once people feel comfortable with you, they will listen to your ideas and want to hear about your product or service.

Myth #5: Networking is handing out business cards.
Handing out 35 business cards at a business meeting will rarely get your telephone ringing. In fact, most business cards are thrown out. Handing out business cards is not effective networking. The practise of handing out a business card is only effective when people can relate it to you. Networking for results means focusing on meeting a small number of people who will ask for your card because they perceive a need or benefit.

Myth #6: Networking is meeting as many people as possible.
The quantity of people we meet at a networking function usually is in direct proportion to our ability to do business. Meeting fewer people means taking time to get to know who they are, what they do and what their pain and passions are. Networking for results means understanding that selling is a one-on-one activity and focuses on getting an intimate knowledge of a few individuals to find ways to help them.

Myth #7: Networking is attending as many events as possible.
Networking works best with a strategic approach. Your credibility grows faster within a group than across groups. Joining fewer groups, even just one, and committing to it will always deliver more results faster. As members become more aware of your professionalism, integrity and value, they will be happy to buy from you or refer you.

Want more and better results from your networking efforts? Visit www.NetworkingForResults.com and download a complimentary copy of my 12-page ebook Managing the Networking Process today.


Michael Hughes is known as North America’s Networking Guru. To find out more about him and have him share his powerful and practical message and your next meeting or conference, email him at info@NetworkingForResults.com

 

 

 

 

 

Is Face-to-Face Networking Dead?

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Technology, the economic downturn and shifting social attitudes have all impacted networking in the last few years. Some have even surmised that face-to-face networking is declining in both impact and importance as a contributor to sales and business-building success. After scouring the internet and consulting with a number of trends experts, here’s my take on networking today and in the future.

Networking is alive and well.

The Mark Twain quote “rumours of my death have been greatly exaggerated” is quite appropriate. Rather than lessening in value, networking seems to have increased in importance and impact with all the extraneous factors that have come into play. A recent survey (GrowBiz and Zoomerang) concluded that 86% of business owners said word-of-mouth is important, with 70% citing in-person networking as their primary strategy. Networking is, indeed, alive and well.

Networking and the maturing of social media.

The myth of social media replacing the need for face-to-face contact has dissipated, with social media strategies accepting the reality of incorporating and intertwining online and offline marketing options. The social network phenomenon is gravitating to its true value as a component and complement to the interpersonal relationship-building process that drives our lives and determines our success.

Networking and technology overload.

More and more professionals are committing to “disconnect to connect”; turning off technology and allowing themselves to interact with others on a more personal and intimate level. By choosing to eliminate the distractions and interruptions technology brings, they are accepting the true impact of interacting with others and accelerating the relationship process. B2B and B2C has evolved to B2P (business to people), where it’s been for hundreds of years.

Networking and the trust factor.

There is no question that we have become more cynical and cautious. With up to 80% of people now researching purchase decisions online and the multitude of options available, how do we choose? There is no more powerful differentiator than connecting with others in real-time to share your passion, competence, integrity and professionalism. Building trust is, and has always been, a face-to-face activity. The lost art of social contact is becoming the difference maker in our multiple-choice market.

Networking and business strategy.

The economy continues to impact where we commit our resources and how we deliver our products or services. Every investment must be managed and measured. Networking continues to be the single most cost-effective sales and business-building strategy in today’s complex and competitive environment, but only when it is utilized strategically, to access and leverage the right network, with the right strategy for the right outcomes.

Now, go work your network!

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Michael Hughes is known as North America’s Networking Guru. To get more info about his services or to have him speak at your next meeting or conference, visit his web site at www.NetworkingForResults.com or email him at info@NetworkingForResults.com

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